Photos by far were one of the most important tools for homebuyers in 2021 when searching for and purchasing a home. According to the National Association of Realtors, 87% of homebuyers relied on photos to help make their decision.
We live in a digital world. Photos are not only useful for the MLS but are now absolutely necessary when marketing on social media platforms such as Instagram and Facebook. On average professionally photographed homes averaged a 47% higher asking price per square foot according to Redfin and sold 32% faster than other listings. Why these statistics?
It’s because real estate photographers and media companies know how to compose, shoot and edit extraordinary images that make an ordinary home look aesthetically pleasing to the eye.
In addition to the benefits of selling a home faster, and at a higher price. Professional photography for a listing also benefits the credibility of the listing agent.
When an agent presents top-tier photographs, they are then perceived by clients as a top-tier professional who is willing to spend the money to make sure their home is marketed in the best possible way.
Hiring a professional photographer also helps the listing agent by saving them time! Instead of wasting half the day driving out to a property, making sure lighting is perfect, taking photos from all different kinds of angles, and then spending hours editing them, they can simply book online and then prioritize their time on the more important tasks which require their attention.
Professional photos for real estate will pay for themselves in the long run so they are definitely worth the investment!